The NHL launched a hockey campaign that celebrates diversity and promotes acceptance and inclusion in the sport. Dubbed 'Hockey Id For Everyone,' the initative is embraced by many on and off the ice.
One good example of this campaign for social change comes from the Montreal Canadiens, who partnered with You Can Play, to present their annual LGBTQ+ night. As part of this hockey campaign for inclusion, players demonstrated "their support for people of different sexual orientations, gender identities, and expressions" by wearing rainbow-colored jerseys and Pride-themed tape on their sticks during the pre-game warm-up period. These LGBTQ+-celebrating items are autographed and put up for auction until February 29th. The funds will go toward supporting the You Can Play Project, which is dedicated to fight homophobia and advocate for minority communities in the sport.
Image Credit: NHL
Key Themes Behind This Trend
- Diversity and Inclusion in Sports
- Opportunity for sports organizations to create campaigns that promote acceptance and celebrate diversity, creating a more inclusive environment for marginalized communities.
- LGBTQ+ Visibility in Professional Sports
- Potential for professional sports teams to host LGBTQ+ nights and events to show support for the community and increase representation in the industry.
- Socially Conscious Sports Sponsorships
- Opportunity for sports teams to partner with organizations dedicated to fighting discrimination and advocating for marginalized communities, creating positive change through sponsorship deals.
Where This Applies
- Sports and Recreation
- Potential for sports organizations to lead the way in promoting diversity and inclusion in professional sports.
- Nonprofit and Advocacy
- Opportunity for nonprofits and advocacy organizations to partner with sports teams to promote their cause and fight discrimination.
- E-commerce and Auctions
- Potential for e-commerce platforms and auction sites to facilitate fundraising efforts for organizations supporting LGBTQ+ communities in sports.
