To bring period poverty issues to light, Hey Girls created a campaign called UNsanitary that illustrates that many young women are forced to use unhygienic alternatives to sanitary products because they lack access to sanitary options. According to research, about one in 10 girls is forced to use unsanitary items because they can't afford proper sanitary products.
As part of its period poverty campaign, products from the UNsanitary range—items like socks, newspapers and toilet paper—were displayed at pop-ups in Asda stores for a limited time.
Hey Girls is committed to helping girls and young women in need, as every pack purchased helps to supply them with clean and safe period products.
Image Credit: Hey Girls
Key Themes Behind This Trend
- Period Poverty
- Opportunity for innovative solutions to provide affordable and accessible menstrual products to girls and women in need.
- Hygienic Alternatives
- Potential for disruptive products that offer safe and sustainable alternatives to unhygienic items used due to lack of access.
- Awareness Campaigns
- Opportunity to create impactful campaigns that raise awareness about period poverty and its consequences.
Where This Applies
- Menstrual Product Industry
- Innovative companies can disrupt the market by offering cost-effective and eco-friendly menstrual products.
- Non-profit Sector
- Opportunity for organizations to collaborate and provide free menstrual products to those in need, addressing the issue of period poverty.
- Retail Industry
- Retailers can contribute to the cause by creating campaigns and providing space for pop-ups that raise awareness and support access to menstrual products.
