Bodyform's #periodsomnia Campaign Focuses on Loss of Sleep
Laura McQuarrie — July 12, 2022 — Marketing
References: bodyform & famouscampaigns
Intimate care product provider Bodyform is highlighting #Periodsomnia with its latest campaign to bring awareness to the fact that, every night, millions and millions of people experience a loss of sleep. Research shows that people who menstruate lose about five months of sleep over their lifetime as a result of discomfort and anxiety.
The campaign shows a wide range of experiences and Bodyform was conscious to include representation for the 1% of society that are trans men or non-binary. With a mix of live-action, animation and thermal imagery, the campaign shares a visual depiction of what it feels like to be uncomfortable, irritated and in pain.
This new campaign from Bodyform helps to promote its new Goodnight Towel products.
The campaign shows a wide range of experiences and Bodyform was conscious to include representation for the 1% of society that are trans men or non-binary. With a mix of live-action, animation and thermal imagery, the campaign shares a visual depiction of what it feels like to be uncomfortable, irritated and in pain.
This new campaign from Bodyform helps to promote its new Goodnight Towel products.
Trend Themes
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Nighttime Menstruation Campaigns — Campaigns that highlight the impact of menstruation on sleep disruption.
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Inclusive Advertising — Campaigns that consciously include representation for trans men or non-binary individuals to raise awareness of their unique experiences.
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Period Discomfort Relief — Innovative products and services designed to ease period discomfort and help improve sleep quality.
Industry Implications
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Intimate Care Products — Companies that manufacture and sell menstrual products and other related items for personal hygiene care.
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Advertising and Marketing — Industry that promotes products or services through various channels including digital, print, and broadcast media.
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Consumer Goods — Industry that produces products for household, personal, and beauty care purposes that are sold directly to customers.
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