Knix and Olympic volleyball star Brandie Wilkerson have teamed up for #SportYourPeriod, new campaign that challenges menstrual stigma in sports. This partnership addresses the taboo of menstruation in athletics, encouraging athletes to embrace their periods without fear of leaks. Shockingly, statistics reveal that a significant percentage of those who menstruate, especially young girls, refrain from sports due to period-related anxieties.
"No one should stop doing the sports they love, because they are afraid that their periods might be seen. That’s why I am wearing a big red period for the world to see," said Brandie Wilkerson, Olympian Pro Beach Volleyball Player and Ambassador of Sport Your Period. The athlete proudly showed her support for the #SportYourPeriod movement during the Volleyball World Beach Pro Tour finals this year.
Joining forces with Emma Pallant-Browne, Ilona Maher, Larissa Franklin, and Jourdan Delacruz, this initiative showcases solidarity by sporting the distinctive red period symbol during training or upcoming sporting events.
Image Credit: Knix
Why This Trend Is Growing
- Menstruation Stigma in Sports
- The #SportYourPeriod campaign tackles the taboo of menstruation in athletics, encouraging athletes to embrace their periods without fear of leaks.
- Period-related Anxieties
- Statistics reveal that a significant percentage of those who menstruate, especially young girls, refrain from sports due to period-related anxieties.
- Athlete-backed Menstruation Campaigns
- Athletes like Brandie Wilkerson are joining forces in initiatives like #SportYourPeriod to showcase solidarity by sporting the distinctive red period symbol during training or upcoming sporting events.
Industries Being Reshaped
- Athletic Apparel
- The #SportYourPeriod campaign presents an opportunity for the athletic apparel industry to develop innovative products that address the needs and anxieties of athletes who menstruate.
- Feminine Hygiene Products
- With the aim of addressing period-related anxieties, there is room for innovation in the feminine hygiene products industry to create more comfortable, leak-proof options for athletes.
- Sports Education and Advocacy
- The emergence of athlete-backed menstruation campaigns like #SportYourPeriod highlights an opportunity for the sports education and advocacy industry to promote inclusivity and break down taboos surrounding menstruation in sports.
