The Invisible Period is a new campaign from Knix that's focused on challenging the stereotypes and stigmas that still surround perimenopause. "Since starting Knix in 2013, we have been leading the charge to bring conversations around menstruation and women's health to the forefront," says Joanna Griffiths, Founder and President of Knix, "Today I'm proud to say as a society we talk a lot more about periods; but we still don't talk about this period—perimenopause."
Despite perimenopause being a normal and natural phase in a woman's life as she approaches menopause, many women are blindsided by the unexpected and sometimes challenging physical and emotional transformations that can accompany this transitional period. This new campaign from Knix brings awareness to perimenopause and recognizes women who are in the midst of experiencing it.
What's Driving This Trend
- Challenging Stereotypes
- The Invisible Period campaign challenges the stereotypes and stigmas surrounding perimenopause, creating opportunities for disruptive innovation.
- Women's Health Conversations
- Knix's campaign brings perimenopause to the forefront of conversations around women's health, opening doors for disruptive innovation.
- Recognizing Transitional Period
- The Invisible Period campaign raises awareness about the physical and emotional transformations in perimenopause, presenting potential disruptive innovation opportunities.
Who This Affects Most
- Feminine Hygiene
- The Invisible Period campaign creates opportunities for disruptive innovation in the feminine hygiene industry by addressing perimenopause.
- Healthcare
- The campaign by Knix opens doors for disruptive innovation in the healthcare industry by promoting discussions and solutions related to perimenopause.
- Wellness
- Knix's campaign brings attention to perimenopause, presenting disruptive innovation opportunities for the wellness industry in supporting women during this phase of life.
