Wingwoman got its start as a peer support platform and has since expanded to offer health literacy programs, 1:1 health coaching and group education on everything from preconception and postnatal health for women to perimenopause. According to founder and CEO Adonica Shaw, "Wingwomen is on a mission to support positive health outcomes from preconception to perimenopause for Gen Z and Millennial women."
Shaw was diagnosed with Preeclampsia in 2017 and experienced the frustration that many women do when it comes to understanding their reproductive health.
The Health Coaching for Perimenopause addresses a gradual transition that some women may start experiencing in their 30s or more commonly between the ages of 40 to 44. With multi-week programs, patient education and health coaching, women are supported through every step of their journey.
Key Themes Behind This Trend
- Health Literacy Programs
- Expanding health literacy programs to support positive health outcomes for women throughout their reproductive health journey presents an opportunity for healthcare providers and education institutions.
- Perimenopause Health Coaching
- Developing perimenopause health coaching programs for women in their 30s and 40s may disrupt the women's health and wellness industry by providing personalized support for age-related health transitions.
- Peer Support Platforms
- Creating peer support platforms like Wingwoman that offer education and coaching on reproductive health topics can be a disruptive innovation in healthcare, empowering women to take control of their health journey.
Where This Applies
- Healthcare
- Healthcare providers can implement health literacy and coaching programs to support women's reproductive health journeys and improve positive health outcomes.
- Education
- Education institutions can develop health literacy programs to empower women with knowledge and resources to navigate their reproductive health journey with confidence.
- Wellness
- Wellness companies can capitalize on the trend of perimenopause health coaching programs to provide personalized support and resources for women experiencing age-related health transitions.
