Ahead of Menstrual Hygiene Day in May, Intimina launched a campaign to bring awareness to the ongoing stigma around time off for period pain in the workplace.
The Useless Spanish Lessons campaign parodies the style of an online Spanish language tutorial and it teaches phrases that could be used to help women excuse themselves from work. But all of these phrases are no longer necessary in Spain, the first country in the Western world to allow women to call in sick due to “incapacitating menstruation.”
The phrases taught in this lesson bring attention to some of the wild excuses women often have to resort to giving in order to get much-needed time off when they’re not well enough to work. With this campaign, Intimina wants people to see what would be possible in a world where paid menstrual leave was guaranteed.
Key Themes Behind This Trend
- Menstrual Leave Policies
- There is a growing trend of companies implementing menstrual leave policies, which presents an opportunity for disruptive innovation in HR and benefits management.
- Period Stigma Awareness
- Increased focus on menstrual stigma awareness presents an opportunity for disruptive innovation in healthcare and education about menstrual health.
- Campaigns for Menstrual Health
- Brands and organizations are launching campaigns to bring awareness to menstrual health and hygiene, which presents an opportunity for disruptive innovation in marketing and advertising strategies.
Where This Applies
- Human Resources
- Advocacy for menstrual leave policies presents an opportunity for disruptive innovation in HR and benefits management.
- Healthcare
- Increased focus on menstrual health stigma awareness presents an opportunity for disruptive innovation in healthcare education and services.
- Marketing and Advertising
- Campaigns for menstrual health present an opportunity for disruptive innovation in marketing and advertising strategies, especially for brands targeting women's health needs.
