NASCAR and the collegiate esports organization 'NACE Starleague' have teamed up to launch the 'eNASCAR College iRacing Series.' This will be a series of digital car racing tournaments played where competitors will play on the iRacing platform. The scope of this series will span 500 colleges and universities across North America, and the first race in the series will begin on February 24th.
As for the rewards, the current prize pool is $50,000 USD, which will be divvied out to winners in the form of a college scholarship. In addition to giving digital racing fans a way to pay off some of their tuition costs, NASCAR also hopes that this iRacing series will bring in new fans to its sport, as many of these college students have not previously engaged with NASCAR.
Image Credit: NASCAR, NACE Starleague
What Makes This Trend Stand Out
- Digital Racing Tournaments
- The popularity of digital car racing tournaments is on the rise, providing opportunities for businesses to invest in a new and engaging form of esports.
- Collegiate Esports
- More colleges and universities are starting to incorporate esports into their sports programs, presenting opportunities for partnerships and sponsorships.
- Scholarship Prizes
- Offering scholarship prizes as rewards for esports competitions is becoming more common, creating opportunities for companies to support and promote education in esports.
Sectors Adopting This
- Esports
- The growing popularity of esports as a viable sports genre presents opportunities for businesses to invest in esports infrastructure, technology and sponsorships.
- Education
- The integration of esports into the education system provides opportunities to develop esports programs, curriculums and scholarships.
- Automotive
- The increasing interest in digital racing tournaments presents opportunities for the automotive industry to partner with esports companies and develop innovative sim racing technology.
