Esports Racing Competitions

Generation Esports Announces the Speedway Competition with iRacing

Generation Esports has launched a new collaboration with sim racing platform iRacing that has resulted in the ‘Speedway’ competition. The three-series event is open to members of Generation’s High School Esports League (HSEL), collect students in the National Junior College Athletic Association (NJCAA), and members of the armed forces through the Military Gaming League (MGL).

50 drivers for each series will be selected after applying to the competition via social media. These drivers will compete in a four-race regular season, aiming to earn enough points to put their team in the lead. Drivers leading the competition will compete on November 5th for the Championship.

“iRacing’s world-class simulation brings a whole new opportunity to the scholastic and military esports communities. We wanted to celebrate this by creating something that is unique, bold, and innovative. That is what Speedway is and we’re excited to share this with each community.”

Image Credit: Generation Esports

Sim Racing Competitions
The collaboration between Generation Esports and iRacing highlights the growth of sim racing as a competitive sport and presents an opportunity for businesses to innovate within esports and gaming technology.
Scholastic and Military Esports Leagues
Generation Esports' Speedway competition highlights the potential for esports to reach wider audiences, including high school and college students as well as members of the armed forces, and presents an opportunity for businesses to invest in these emerging leagues.
Social Media-driven Competitions
The application process for the Speedway competition via social media demonstrates the influence of social media in the world of esports and presents an opportunity for businesses to leverage social media platforms to engage with and grow their esports audience.

Where This Applies

Esports
The collaboration between Generation Esports and iRacing demonstrates the continued growth and potential for innovation within the esports industry.
Gaming Technology
The growth of sim racing as a competitive sport highlights the opportunity for businesses to develop and improve gaming technology for a more immersive and realistic gaming experience.
Social Media
The application process for the Speedway competition via social media demonstrates the influence of social media in the world of esports and presents an opportunity for businesses to leverage social media platforms to engage with and grow their esports audience.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 3%
Activity 12%
Freshness 14%