Caitlyn Jenner, the former Olympic gold medalist and current LGBTQ activist, has announced a new foray into professional racing with 'Jenner Racing.' Jenner Racing will be a single-seater motor racing team that competes in the 'W Series,' a set of tournaments that give women the chance to participate in competitive racing on the world stage.
While Caitlyn Jenner is the founder and namesake of Jenner Racing, she will also oversee each aspect of her team personally. This includes media deals, sponsorships, driver lineup selection, daily tasks, and will even oversee the team on race days.
Jenner noted that this team will aid in the W Series' mission of giving young girls and women the opportunity to succeed in a traditionally male-dominated sport, changing the face of the sport for the better. Jenner has been interested in competitive racing for her entire life, and had even participated in competitive racing herself beginning in 1978.
Image Credit: Jenner Racing, W Series
Why This Trend Is Growing
- Women-empowering Racing Teams
- The trend of creating women-exclusive race teams can provide opportunities for female drivers to excel in a sport dominated by men.
- Personal Oversight of Professional Racing
- The trend of personally overseeing professional racing teams can create more connected and personalized fan experiences and team success.
- Increased Diversity in Motorsports
- The trend of promoting diversity in the traditionally male-dominated sport of motorsports can bring in new fans and create a more inclusive industry.
Industries Being Reshaped
- Automotive Industry
- The automotive industry has the opportunity to market to a wider audience on the basis of promoting diversity and inclusion.
- Sports Industry
- The sports industry can embrace the trend of creating women-exclusive race teams and promote gender equality in motorsports.
- Entertainment Industry
- The entertainment industry can capitalize on the trend of personal oversight of professional racing and promote more engaging and connected fan experiences.
