Aja is a cannabis brand for women that aims to fill a void in the market for Millennial and Gen X. While many cannabis brands are centered around CBD products that help to provide pain relief or beautifying benefits, Aja is centered on fun and recreation, asking: "Why are women expected to make excuses for their consumption?"
The brand frees itself from stereotypical branding, messaging and clinical designs and instead adopts a playful yet unapologetic approach to reaching adult women with its fun and functional product range. Aja makes a variety of cannabis-infused tinctures with different ratios of CBD and THC to support everything from clarity and relief to imagination and presence. While Balance is true to its name with 1:1 portions of CBD and THC, Serenity boasts a 20:1 ratio of CBD to THC.
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