The Park Plaza London Riverbank addresses a study that found out "40 percent of children are bored on holiday." As a result, the hospitality institution works with kids to design a hotel suite by families for families.
The room is quite inviting and magical. While the master bedroom boasts a modern and relaxed vibe, the children's room is definitely the highlight with "chalkboard walls, neon lights, and bean bag chairs." The furniture, on the other hand, was supplied by Room To Grow which delivered bedding design options that were inspired by superheroes and enchanted forests.
In addition, the Park Plaza London Riverbank features spacious bunk beds, the bath is equipped with rubber duckies and other exciting features like the spa pool which is offered as a hotel amenity.
Image Credit: Park Plaza London Riverbank
What's Driving This Trend
- Collaborative Design
- The trend of involving children in the design process of hotels creates opportunities for collaborative design approaches in various industries.
- Child-centric Hospitality
- The child-approved hotel suite design showcases the potential for child-centric approaches in the hospitality industry, providing opportunities for innovative offerings and experiences.
- Family-focused Amenities
- The inclusion of family-friendly amenities, such as spacious bunk beds and exciting bath features, opens up opportunities for industries to cater to the needs and preferences of families.
Who This Affects Most
- Hospitality
- The child-designed hotel suite demonstrates the potential for disruptive innovation in the hospitality industry, where child-centric design and family-focused amenities can provide a unique competitive advantage.
- Furniture
- The collaboration with Room To Grow to provide bedding design options inspired by superheroes and enchanted forests offers opportunities for furniture industries to tap into children's imaginations and create innovative, themed furniture designs.
- Entertainment and Activities
- The incorporation of features such as chalkboard walls, neon lights, and bean bag chairs in the children's room highlights the potential for disruptive innovation in the entertainment and activities industry, where interactive and engaging experiences can be created for children.
