IHG Hotels & Resorts introduces the 'IHG Rally Room' suite, now available at Kimpton Hotel Eventi in New York City and Hotel Indigo Atlanta Downtown. This distinctive suite is split down the middle by a tennis court center line, with one side being green-themed and the other yellow-themed.
The green side includes "bright green decor, green sneakers, and tennis-themed accessories, while the yellow side offers vibrant yellow decor, retro elements, and yellow high-tops, creating a tennis-inspired atmosphere." The suite can be booked starting today, with stays available from August 26, limited to two-night stays during the US Open.
Additionally, IHG will host installations at the US Open; visitors can unwind at the 'IHG Hotels & Resorts Racquet Bar,' situated on the terrace outside Arthur Ashe Stadium. This outdoor space provides a comfortable setting with "specialty cocktails and a curated selection of wines by the glass, available from August 22 through September 8."
Image Credit: IHG Hotels & Resorts
Key Themes Behind This Trend
- Sports-themed Hotel Suites
- Hotels are catering to niche markets by offering themed suites that provide a unique and immersive experience for sports fans.
- Event-specific Room Offerings
- Introducing limited-time themed hotel rooms during major events adds an element of exclusivity and enhances the guest experience.
- Branded Experience Installations
- Branded installations at popular events offer engaging, exclusive spaces for attendees, promoting brand awareness and customer interaction.
Where This Applies
- Hospitality
- The hospitality industry is tapping into themed experiences to differentiate their offerings and attract specific target audiences.
- Sports Tourism
- Sports tourism is being elevated with innovative lodging options that celebrate major events and offer memorable experiences for fans.
- Event Management
- Event management services are expanding to include branded activations and themed installations at high-traffic sporting events.
