'A Courtside Moment: Bed on the Baseline' is an exclusive IHG Hotels & Resorts experience offered as part of the brand’s seventh year as the official hotel and hotel loyalty program of the US Open Tennis Championships. Available to 'IHG One Rewards' members, this unique opportunity allows the winner and a guest to enjoy a luxurious breakfast in bed positioned directly on the court of Louis Armstrong Stadium, just days after tournament play.
The experience begins with a private black car transfer to the stadium, followed by a concierge welcome and courtside escort. Guests are treated to a gourmet breakfast served room service–style, complemented by plush IHG robes and slippers. A limited-edition 'Watermelon Slice' cocktail, created for the US Open, is served as iconic match highlights play on the stadium’s big screen. Meanwhile, personalized touches, curated IHG merchandise, and photo opportunities complete this memorable, once-in-a-lifetime hospitality experience.
Image Credit: IHG Hotels & Resorts
Why This Trend Is Growing
- Luxury Event Experiences
- There is growing interest in once-in-a-lifetime event-centered experiences that combine luxury and exclusivity for high-net-worth individuals and brand enthusiasts.
- Customized Hospitality Packages
- Personalized and themed hospitality packages that provide unique on-site experiences are gaining traction among travel and leisure companies seeking to differentiate themselves.
- Experiential Loyalty Programs
- Loyalty programs are increasingly incorporating exclusive experiences as rewards to deepen customer engagement and drive brand affinity.
Industries Being Reshaped
- Hospitality
- The hospitality industry is embracing experiential offerings to create memorable guest interactions beyond traditional accommodation and dining services.
- Event Management
- Event management sectors are innovating by integrating luxurious and exclusive elements into sporting and cultural events to enhance attendee value.
- Travel and Leisure
- The travel and leisure industry sees potential in crafting bespoke experiences that cater to travelers seeking distinctive and unforgettable moments.
