Fenty Beauty is known for its revolutionary products and interactive campaigns and Rihanna's beauty brand debuted the Fenty Beauty House specifically to support content creators on TikTok. The Fenty Beauty House in Los Angeles is described as a new space to collaborate, express, learn and build community. As Rihanna herself says, "I think our generation is the sickest, the illest, the most creative. I can't do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub."
Inside the house, TikTok content creators have access to a fully stocked makeup pantry, plus plenty of spaces that are strategically or naturally lit to help people put their best face forward. Naturally, the opening night party for the Fenty Beauty House featured influencers like Makayla, Emmy Combs and Savannah Palacio, who have already been creating content for the brand.