To catch the eyes of a new generation—Gen Z—Pocky refreshed the design of its biscuit stick boxes to emphasize its "ultra-slim" messaging. While the dipped biscuit stick snacks remain as slim and convenient to eat as ever, the packaging for the products aims to catch the eyes of a younger demographic that's passionate about creativity and uniqueness.
The artful packaging introduces playful design details that make the biscuit sticks look like lanterns, milk that's being poured from a bottle or even colorful pieces of fruit. The dynamically packaged flavored biscuit sticks now help to tell a story with a few simple visuals that can be recognized in any language, which is important due to the popularity and global appeal of Pocky's snacks.
Image Credit: Pocky, Box Brand Design