Pocky's Ultra-Slim Packaging Design Appeals to Gen Z
Laura McQuarrie — March 23, 2020 — Art & Design
References: boxbranddesign & packagingoftheworld
To catch the eyes of a new generation—Gen Z—Pocky refreshed the design of its biscuit stick boxes to emphasize its "ultra-slim" messaging. While the dipped biscuit stick snacks remain as slim and convenient to eat as ever, the packaging for the products aims to catch the eyes of a younger demographic that's passionate about creativity and uniqueness.
The artful packaging introduces playful design details that make the biscuit sticks look like lanterns, milk that's being poured from a bottle or even colorful pieces of fruit. The dynamically packaged flavored biscuit sticks now help to tell a story with a few simple visuals that can be recognized in any language, which is important due to the popularity and global appeal of Pocky's snacks.
Image Credit: Pocky, Box Brand Design
The artful packaging introduces playful design details that make the biscuit sticks look like lanterns, milk that's being poured from a bottle or even colorful pieces of fruit. The dynamically packaged flavored biscuit sticks now help to tell a story with a few simple visuals that can be recognized in any language, which is important due to the popularity and global appeal of Pocky's snacks.
Image Credit: Pocky, Box Brand Design
Trend Themes
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Ultra-slim Packaging — The trend of using ultra-slim packaging design to appeal to Gen Z creates an opportunity for companies to integrate minimal design with maximum conveniency.
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Artful Packaging — Artful packaging with playful design is becoming a trend for attracting younger demographics, creating an opportunity for brands to showcase their creativity through packaging.
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Global Appeal — Global appeal and recognition through packaging design is becoming a trend, creating an opportunity for brands to create globally-recognized designs.
Industry Implications
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Food and Beverage — In the food and beverage industry, an opportunity exists to create packaging designs that appeal to younger consumers, while also emphasizing convenience.
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Retail and Consumer Goods — In the retail and consumer goods industry, an opportunity exists to use artful packaging design to differentiate products on the shelves.
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Entertainment and Media — In the entertainment and media industry, there is an opportunity to create packaging designs that reflect the playful nature of the industry, while also appealing to a global audience.
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