Iconic Protein is introducing a line of zero-sugar, naturally flavored protein shakes for kids called Iconic Kids. While the brand is known for making beverages for adults, it introducing grass-fed whey protein for a new category. Iconic Kids is set to launch with flavors like Vanilla Vacay, Fruity Fiesta and Chocolate Carnival, all of which boast 80 calories per serving, plus a full serving of organic vegetables.
While there are plenty of drinks for kids that are being created or reformulated with no to low sugar, these ones set themselves apart from traditional juice products. But like popular juice products, the shakes for kids are packaged in Tetra Paks that are portable and easy to add to bags and lunch boxes.
Image Credit: Iconic Protein
Key Themes Behind This Trend
- Zero-sugar Beverages for Kids
- Opportunity to disrupt the traditional high-sugar drinks market and cater to health-conscious parents.
- Child-friendly Protein Products
- Opportunity to establish a new category in the market and cater to parents looking for healthy alternatives for their children.
- Convenient Packaging for Kids' Beverages
- Opportunity to disrupt the traditional juice boxes market and offer parents a more portable, eco-friendly option.
Where This Applies
- Beverage Industry
- Manufacturers in this industry can tap into the growing demand for healthy and low-sugar beverages for kids.
- Health and Wellness Industry
- Brands in this industry can expand their product offerings by introducing child-friendly product lines with added health benefits.
- Food Packaging Industry
- Companies in this industry can explore creating eco-friendly, portable packaging options for kid-friendly beverages.
