Tween-Targeted Protein Shakes

Ripple Shake Ups Protein Shakes Solve "Tweenage Hanger"

Amidst the diverse range of protein shakes available for both kids and adults, Ripple Foods introduced Ripple Shake Ups Protein Shakes as an in-between option aimed specifically at tweens, bridging the gap between youth and adult formulations. Touted as a first-of-its-kind protein shake targeting "tweenage hanger," Ripple Foods' Shake Ups Protein Shakes satisfy tweens with 13 grams of plant-based protein and three grams of fiber.

In the hectic life of a young student, rushed mornings and packed schedules often lead to missed meals, whether it's skipping breakfast or being occupied with activities after school. Ripple Foods' latest launch promises to nourish Gen Alpha with over a dozen essential nutrients for growth and development, none of the top nine allergens, low-sugar formulas and tween-approved flavors like Viva Vanilla and Chocolotta.

Tween-nutrition Products
The emergence of tween-focused food products addresses a gap in nutritional offerings tailored to the unique needs of preadolescents.
Plant-based Protein Innovations
New protein shake formulations utilizing plant-based ingredients cater to health-conscious consumers seeking allergen-free and sustainable nutrition alternatives.
Convenient Meal Solutions
Convenience-driven food options designed for busy lifestyles ensure that young students can maintain a balanced diet amidst their hectic schedules.

Where This Applies

Food and Beverage
The food and beverage industry sees an expansion in targeted nutrition products that address specific demographic needs such as tweens.
Health and Wellness
Health and wellness sectors gain innovative products that enhance dietary intake for young consumers with essential nutrients and allergen-free options.
Education
Educational institutions and parents benefit from easy-to-consume nutritional supplements that support the growth and development of students with busy lifestyles.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 37%
Activity 34%
Freshness 29%