Ripple Foods, a California-based brand specializing in pea protein products, has announced the launch of its newest beverage, 'Oatmilk + Protein.'
The new milk-like drink is made from a blend of the brand's signature pea protein and oat milk. As a result, it contains an impressive 6 grams of protein per serving while delivering 50% more calcium and 50% less sugar than a standard cup of dairy milk. What's more, the beverage is 100% vegan, gluten-free and non-GMO, making it a viable option for those adhering to specialty diets.
Currently, Ripple Foods 'Oatmilk + Protein' drink is being sold at various retailers, including Albertson’s Southern Division, Jewel, and Whole Foods Market. In addition, the brand plans to roll out the drink at Target and Sprouts later this year.
Image Credit: Ripple Foods
Key Themes Behind This Trend
- Pea Protein-based Beverages
- Incorporating pea protein into various beverages for added health benefits and vegan options.
- Oat Milk Products
- Developing and marketing various oat milk products due to its rising popularity and health benefits.
- Specialty Diet-friendly Foods and Beverages
- Creating food and beverage options that cater to various specialty diets, such as vegan, gluten-free, and non-GMO.
Where This Applies
- Plant-based Food Industry
- Developing and marketing plant-based food and beverage products that cater to consumers' health and ethical concerns.
- Dairy Industry
- Adapting to the rising popularity of plant-based milk alternatives by exploring and incorporating alternative ingredients and production methods.
- Retail Industry
- Investing in and promoting the sales and marketing of specialty diet-friendly food and beverage products to cater to consumers' changing dietary needs and preferences.
