Well-known UK performance apparel brand, Gymshark, recently expanded its collection with the introduction of a new sports bra range. The ultra-supportive Bra Support series is were expertly crafted to keep women feeling comfortable and supported through their workouts, no matter how high the intensity. The Bra Support series features six new sports bras ranging from Low, Medium and High Support, each customized to fit based on different workout activity levels, rather than just based the size of a woman.
These versatile bras are available in a variety of colorways including black, green, and white -- to name a few. Plus, the wallet-friendly pricing makes it accessible to fitness-focused Millennials and Gen Z consumers alike looking to update their gym wardrobe.
Image Credit: GYMSHARK
Why This Trend Is Growing
- Ultra-supportive Sports Bras
- The introduction of the ultra-supportive Bra Support series by Gymshark presents disruptive innovation opportunities for the sports apparel industry.
- Customized Fit
- The customized fit of the new sports bras based on different workout activity levels creates disruptive innovation opportunities in the fitness apparel market.
- Wallet-friendly Pricing
- The wallet-friendly pricing of Gymshark's sports bras opens up disruptive innovation opportunities for brands targeting fitness-focused Millennials and Gen Z consumers.
Industries Being Reshaped
- Sports Apparel
- The introduction of Gymshark's ultra-supportive Bra Support series presents disruptive innovation opportunities for the sports apparel industry.
- Fitness Apparel
- The customized fit of the new sports bras based on different workout activity levels creates disruptive innovation opportunities in the fitness apparel market.
- Athleisure
- The wallet-friendly pricing of Gymshark's sports bras opens up disruptive innovation opportunities for brands targeting fitness-focused Millennials and Gen Z consumers in the athleisure industry.
