Designed for high-intensity workouts, On's Performance Bra delivers style, support, and comfort at an affordable price of CAD 94.99. The lightweight sports bra offers medium to high support for activities like sprints and HIIT sessions, and features a side stripe details for added structure and style.
Its sweat-wicking fabric and mesh panel detailing guarantee extra ventilation to keep you cool and dry, no matter how intense your workout. Moreover, the bra's adjustment-free, premium elastic seamlessly moves with the body, while the high neckline offers coverage and additional support.
Fusing function and style, the On Performance Bra's single-piece construction also minimizes irritation and chafing while reflective logo detailing enhances visibility during nighttime workouts. The product is now available at select retailers and the On website.
Image Credit: On
Why This Trend Is Growing
- High-intensity Workouts
- Capitalizing on the growing popularity of high-intensity workouts, the On Performance Bra offers stylish and comfortable support for intense physical activity.
- Sweat-wicking Fabrics
- With its sweat-wicking fabric and mesh panel detailing, the On Performance Bra addresses the need for breathable and moisture-absorbing materials during workouts.
- Adjustment-free Design
- The On Performance Bra's premium elastic and single-piece construction provide a seamless and irritation-free experience, catering to the demand for easy-to-use activewear.
Industries Being Reshaped
- Athleisure
- As the athleisure trend continues to gain momentum, the On Performance Bra taps into the market for fashionable and functional activewear for women.
- Sportswear
- The On Performance Bra is disrupting the sportswear industry by offering a high-performance sports bra that combines style, support, and affordability.
- Fitness Retail
- Fitness retailers can take advantage of the growing demand for high-performance sports bras by carrying the On Performance Bra in their stores and online platforms.
