Led by Rihanna, Fenty Beauty's TikTok house was created in an effort to hone in on the next-generation of digital talent.
This TikTok house is a creative hub where beauty moguls and influencers can create content, beauty tutorials and more. When announcing the launch Rihanna stated, "I think our generation is the sickest, the illest, the most creative. I can't do it alone, so to join in with the people who are influencing the world and my community and my generation, this is a hub."
While TikTok has experienced explosive success among its Gen Z users, larger corporations are just beginning to understand and leverage the platform. Fenty Beauty's TikTok house is one of the many social media hubs for content creators to immerse themselves in L.A.
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