As the Reebok Zig Kinetica is described as a sneaker that's unexpected and unconventional, the sneaker brand is matching the style of the energy-return shoe with a series of runway shows. In collaboration with a variety of people, Reebok is introducing its newest show on an unusual video platform—doorbell cameras. These "doorbell cam runway shows" are being hosted by musicians, athletes and creative individuals, all with the purpose of sharing the disruptive design of the shoe in a fitting way.
On Instagram, Cardi B shared her own doorbell cam runway show with a group of people in colorful coats and masks styled to look like her face; already, the video for the Reebok Zig Kinetica has garnered millions of views for its unusual approach to sneaker marketing.
Image Credit: Reebok