As the Reebok Zig Kinetica is described as a sneaker that's unexpected and unconventional, the sneaker brand is matching the style of the energy-return shoe with a series of runway shows. In collaboration with a variety of people, Reebok is introducing its newest show on an unusual video platform—doorbell cameras. These "doorbell cam runway shows" are being hosted by musicians, athletes and creative individuals, all with the purpose of sharing the disruptive design of the shoe in a fitting way.
On Instagram, Cardi B shared her own doorbell cam runway show with a group of people in colorful coats and masks styled to look like her face; already, the video for the Reebok Zig Kinetica has garnered millions of views for its unusual approach to sneaker marketing.
Image Credit: Reebok
What's Driving This Trend
- Doorbell Camera Runway Shows
- Sneaker brands can experiment with doorbell cameras to host unconventional runway shows and market new products with a unique visual medium.
- Collaborative Product Launches
- Influencers and celebrities can collaborate with brands to introduce products to their audiences through creative, unexpected video platforms.
- Unconventional Advertising
- Brands can adopt unique approaches to advertising, such as hosting shows on doorbell cameras, to catch the attention of consumers and stand out from competitors.
Who This Affects Most
- Fashion Industry
- The fashion industry can experiment with unconventional marketing techniques like doorbell camera runway shows to launch new collections in a unique way.
- Sports Industry
- Sneaker brands active in the sports industry can leverage athlete collaborations to reach their target market and inspire brand loyalty through creative marketing.
- Technology Industry
- Technology companies can create new advertising mediums by incorporating innovative video platforms like doorbell cameras to create buzz and draw attention to their products.
