Billie's clean beauty essentials were released alongside the Clean Cash Calculator, an online database that reveals whether or not beauty products are made with clean ingredients, sending a powerful message of brand transparency and consumer wellbeing.
The new line offers essentials made with clean ingredients, including lip balms, face washes and dry shampoos. The reasoning for these three products was due to Billie's research which concluded that women incorporate those three items most often in their daily routines. Billie's vibrant and youthful branding was incorporated into the new releases, boasting an aesthetic that should resonate with its Millennial audience.
The products arrive at a price point of between $9 and $14 USD.
Image Credit: Billie