Pat McGrath's new makeup collection has been dubbed Celestial Divinity and features a range of bright hues and bold textures to offer some dreamy looks for the eyes, lips and cheeks.
Standouts from the range include the expansive eye shadow palette, which arrives with an impressive 18 hues to choose from. Highlight colors include rose and gold, while the rest of the colors boast both shimmering and matte finishes -- perfect for any looks one might one to try. The line also includes other eye shadow palettes that arrive with four colorways, these palettes feature more specific color stories and include names like Divine Romance, Amour and more.
The line is available online and in select stores.
Image Credit: Pat McGrath
Why This Trend Is Growing
- Expansive Makeup Collections
- Opportunity for beauty brands to create large and versatile makeup collections with a wide range of hues and textures.
- Bright and Bold Looks
- Chance for makeup artists and influencers to experiment with vibrant colors and bold textures for eye-catching looks.
- Shimmering Vs Matte Finishes
- Potential for cosmetic companies to develop dual-finish products that offer both shimmering and matte options for diverse makeup styles.
Industries Being Reshaped
- Beauty
- Disruptive innovation opportunities for beauty brands to create expansive makeup collections and offer unique color stories.
- Fashion
- Opportunity for fashion designers and influencers to incorporate bright and bold makeup looks into their runway shows and styling.
- Cosmetics Retail
- Potential for cosmetics retailers to feature exclusive makeup collections with diverse finishes to attract customers and boost sales.
