Winky Lux Expands Its Cult-favorite Shade 'Meow' to Full Collection
Grace Mahas — September 3, 2020 — Fashion
References: winkylux
Winky Lux, the popular beauty brand with an emphasis on healthier products, recently announced that its fan-favorite Matte Lip Velour shade 'Meow' is now available for the full collection. The beloved monochrome makeup look is now achievable with the Waterproof Lip Liner, the Glossy Boss, and the Eyeshadow Quad.
The Waterproof Lip Liner is a nude brown retractable cream lip pencil with long-lasting, waterproof wear. The Gloss Boss, on the other hand, is a vanilla-scented nude brown ultra-moisturizing gloss with shimmer and Vitamin E. Lastly, the Eyeshadow Quad is a micro-milled matte and shimmer powders with the brand's high-pigment formula. The new Meow shade collection will appeal to makeup fans looking to play with color for a bespoke look.
Fans can officially get their hands on the soon-to-sellout new shade on September 16th, 2020.
Image Credit: Winky Lux
The Waterproof Lip Liner is a nude brown retractable cream lip pencil with long-lasting, waterproof wear. The Gloss Boss, on the other hand, is a vanilla-scented nude brown ultra-moisturizing gloss with shimmer and Vitamin E. Lastly, the Eyeshadow Quad is a micro-milled matte and shimmer powders with the brand's high-pigment formula. The new Meow shade collection will appeal to makeup fans looking to play with color for a bespoke look.
Fans can officially get their hands on the soon-to-sellout new shade on September 16th, 2020.
Image Credit: Winky Lux
Trend Themes
1. Healthier Beauty Products - Disruptive innovation opportunity: Develop new beauty products that prioritize healthier ingredients and formulations.
2. Monochrome Makeup Looks - Disruptive innovation opportunity: Create makeup collections that offer a range of shades within a monochrome color palette.
3. Customizable Beauty - Disruptive innovation opportunity: Provide makeup fans with the ability to mix and match shades to create their own bespoke looks.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Introduce innovative products to the beauty and cosmetics industry that align with consumer demands for healthier options.
2. Makeup Accessories - Disruptive innovation opportunity: Design and manufacture high-quality makeup accessories, such as lip liners and eyeshadow quads, that cater to the growing interest in monochrome makeup looks.
3. Online Retail - Disruptive innovation opportunity: Build an online platform that allows customers to customize and purchase their own makeup collections, tailored to their specific color preferences.
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