Danessa Myricks Beauty, the popular female-led, black-owned business launched by none other than entrepreneur Danessa Myricks, recently announced the addition of three new shades for three of its classic, cult-favorite products.
On the roster of new products is Clorfix, the versatile hybrid cream color that can be used on eyes, lips, and face, now available in six new sades; Prism FX Hydrating Lotion, the lightweight liquid elixir, now available in Golden; and lastly, the Illuminating Veil, a highly pigmented cream highlighter, now available in Tempest, Starlight and Paradise.
Alongside the new product hues, Danessa Myricks Beauty also re-launched its beloved university courses, ranging from Dimensional Skin for Deep Skin Tones to Photography for Makeup Artists, taught by the founder herself. The array of courses range from FREE to $50.
Image Credit: Danessa Myricks Beauty
Key Themes Behind This Trend
- Versatile Hybrid Cream Color
- There is a disruptive innovation opportunity in creating more multi-purpose cosmetic products that can be used on multiple areas of the face.
- Lightweight Liquid Elixir
- The trend of lightweight liquid elixirs presents an opportunity for innovation in creating hydrating products that provide a natural glow without weighing down the skin.
- Highly Pigmented Cream Highlighter
- The demand for highly pigmented cream highlighters creates space for innovative products that offer long-lasting luminosity with minimal product usage.
Where This Applies
- Cosmetics
- The cosmetics industry can explore disruptive innovation opportunities by focusing on creating versatile products with multi-purpose functionalities.
- Beauty Education
- There is an opportunity for disruptive innovation in beauty education by offering online courses taught by industry experts, providing flexible and accessible learning options.
- Photography
- The photography industry can explore disruptive innovation opportunities by developing specialized courses tailored to makeup artists, teaching them how to create visually captivating makeup looks for photography.
