Coffee and makeup are part of most consumers' daily routines, and Espressoh is combining these two things to bring consumers caffeine-infused cosmetics that offer non-toxic beauty products.
The brand's tagline is "A beauty brand inspired by a cup of coffee, not any cup of coffee." What can be extracted about the brand from this phrase is that the line aims to provide only the best, something memorable and high quality that can't be easily replicated. Espressoh uses caffeine in its products for its naturally hydrating and soothing abilities, resulting in a variety of products that include lipsticks, mascaras, concealers, blushes and more.
On top of this, the brand aims to be waste-free by the end of 2020.
Image Credit: Espressoh