The entrepreneurial mother-daughter team at Baby Phat have expanded their beauty empire to the cosmetic world with the launch of Baby Phat Beauty.
To make the launch possible, the iconic brand partnered with another Los Angeles-based beauty company, HatchBeauty Brands. Baby Phat Beauty's launch will include three items that are released as a "Shimmer Dream Set.' The items include an illuminating body spray, a plumping lip gloss, and a hydrting body lotion. Keeping things on-brand, this set is packaged in a bright pink zip bag that's covered in glitter and branded with Baby Phat's classic logo.
When asked about the launch, the brand's founder, Kimora Lee Simmons stated the importance of black women owning their own brands.
Image Credit: Baby Phat Beauty