Spearheading the market for affordable and modern lipstick ranges is Rarekind—a new brand that seeks to prove that "makeup doesn't have to be boring or neat—it can be playful and expressive.” Launched by Amorepacific, the company distinguishes itself with a durable range that also builds on whimsical minimalism with a vibrant color palette.
Rarekind's chic and elegant modern lipstick range consists of three products, including the Oversmudge Lip Tint which does not only deliver color to one's lips but also moisturizes them with almond oil and shea butter. Other offerings are the 'Rarelity' Lipstick: Rare + Reality which ensures an even matte tone on lips, as well as the Mini-Album Contour which draws attention with a unique design that seeks to appeal with retro nostalgia
Image Credit: Rarekind
Key Themes Behind This Trend
- Affordable Modern Lipstick Ranges
- Disruptive innovation opportunity: Create affordable lipstick ranges with modern and playful packaging to appeal to younger consumers.
- Whimsical Minimalism in Makeup
- Disruptive innovation opportunity: Develop makeup products with whimsical minimalistic designs and vibrant color palettes to stand out in the market.
- Multipurpose Lip Products
- Disruptive innovation opportunity: Introduce lip products that combine color, moisturization, and other beneficial properties for enhanced user experience.
Where This Applies
- Beauty and Cosmetics
- Disruptive innovation opportunity: Explore new packaging designs and formulations to attract consumers seeking modern and expressive makeup products.
- Fashion and Design
- Disruptive innovation opportunity: Collaborate with beauty brands to create unique, playful, and expressive packaging designs for their products.
- Retail and E-commerce
- Disruptive innovation opportunity: Enhance the online shopping experience for beauty products by showcasing and promoting affordable modern lipstick ranges with playful packaging.
