HoliFrog's Galilee Antioxidant Dewy Drop is the brand's first leave-on skincare product and it complements a range of clean cleansers. The product is described as a "hydration hybrid" and a restoring and reparative "serum that moonlights as a lotion or an emulsion. The concentrated formula is made with minimal water yet is packed with humectants, plant-based antioxidants and botanical oils to hydrate skin and lock in moisture.
The lightweight and adaptable skincare product for all skin types helps to create the coveted look of "glass skin" as popularized by Korean beauty. Some of the key ingredients that go into making the serum include aloe vera leaf juice, squalane and goji fruit extract, plus marula seed, jojoba and apricot kernel oils. As a whole, the serum is packed with vitamin-rich ingredients that boast anti-inflammatory properties.
Image Credit: HoliFrog
Why This Trend Is Growing
- Hydration Hybrid Skincare
- The trend of combining serum, lotion, and emulsion into one powerful hydration product presents an opportunity for skincare companies to disrupt the industry.
- Glass Skin Obsession
- The increasing popularity of the glass skin trend provides an opportunity for cosmetic companies to create innovative skincare products that enhance the natural glow of the skin.
- Minimal Water Concentrated Formulas
- Using minimal water but packing in humectants, antioxidants, and botanical oils offer an opportunity for skincare companies to create highly effective and sustainable products.
Industries Being Reshaped
- Skincare
- The skincare industry can take advantage of the popularity of hybrid serums and glass skin obsession to introduce innovative products in the market.
- Cosmetics
- Cosmetic companies have a chance to create unique products that enhance the natural glow of the skin and capitalize on the growing interest in achieving a glass skin effect.
- Sustainability
- With minimal water concentrated formulas, the cosmetics and skincare industry can reduce their water consumption and emphasize sustainable practices in their products.
