3-in-1 Serum-Infused Sprays

Polite Society's French Rose Milk is a Skincare-Makeup Hybrid

Inspired by the glass skin aesthetic popularized in Korea yet disheartened by formulas that only deliver a glow that quickly disappears, Jerrod Blandino's Polite Society launched its first skincare product, the French Rose Milk Moisturizing Glaze Mist. This three-in-one mist formulated in Korea is packed with skincare actives and functions as a hydrating step for preparing skin, refreshing mid-day and finishing makeup.

Key ingredients in the super-fine skin-caring mist include calming French rose extracts sourced from Provence, hyaluronic acid, squalane, niacinamide and antioxidant-packed green coffee for its brightening benefits. This vegan-friendly, sensitive-safe serum-infused mist boasts the glazing effect of freshly applied moisturizer in the form of a soft, dewy, layerable format that blurs the line between skincare and makeup.

Hybrid Skincare-makeup Products
The emergence of skincare-makeup hybrids like the French Rose Milk showcases a shift towards multi-functional beauty products that simplify routines while delivering comprehensive benefits.
K-beauty Inspired Innovations
Inspired by the Korean glass skin trend, products like the French Rose Milk highlight a growing influence of K-beauty in global markets seeking innovative skincare solutions.
Serum-infused Sprays
Serum-infused sprays represent a disruptive approach to skincare, combining the convenience of a spray with the potency of serums to deliver targeted benefits efficiently.

Sectors Adopting This

Beauty and Personal Care
The beauty industry is evolving with serum-infused innovations, catering to consumers who desire efficient, multi-purpose products in their beauty routines.
Natural and Organic Skincare
As consumers lean towards vegan-friendly and sensitive-safe formulations, the natural skincare sector is ripe for advancements in creating ethical, effective beauty products.
Packaging and Delivery Systems
Innovations in product delivery systems, such as the fine mist format of the French Rose Milk, are reshaping how formulations are applied and absorbed by the skin.
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 61%
Activity 69%
Freshness 68%