With a swipe, the RMS Beauty Master Radiance Base cream highlighter helps to create that lit-from-within glow and a soft-focus effect that blurs imperfections. Available in two shades, the RMS Beauty Master Radiance Base is packed with the nourishing oils of jojoba, chia and meadowfoam to hydrate, firm and smooth the skin. On top of nourishing the skin with its high-quality ingredients, the formula boasts light-reflecting pearls to create a soft and radiant glow.
Due to its unique formula, the product works well on its own, as a base, a highlighter or an add-in to other face products like foundation. While Rich in Radiance is a shade that enhances light and medium skin tones with a delicate rose gold glow, the Deep in Radiance shade accents deep skin tones with auburn.
Image Credit: RMS Beauty
Key Themes Behind This Trend
- Cream Highlighter Trend
- Disruptive innovation opportunities include developing cream highlighters with additional skincare benefits.
- Multipurpose Beauty Products Trend
- Disruptive innovation opportunities include creating multipurpose beauty products that can be used as a base, highlighter, or mixed with other products.
- Soft-focus Effect Trend
- Disruptive innovation opportunities include developing products that create a soft-focus effect and blur imperfections without the need for filters or editing apps.
Where This Applies
- Beauty Industry
- Disruptive innovation opportunities include incorporating nourishing oils and light-reflecting pearls in beauty products to enhance the skin's appearance.
- Skincare Industry
- Disruptive innovation opportunities include formulating skincare products with nourishing oils, such as jojoba, chia, and meadowfoam, to provide multiple benefits.
- Cosmetics Industry
- Disruptive innovation opportunities include creating cosmetics products that cater to a wide range of skin tones, such as shades that enhance light, medium, and deep skin tones.
