Topicals' GOOD SKIN campaign offers a more realistic representation of skin care. In recent years, the beauty industry has seen a backlash to its airbrushed images, resulting in consumers demanding more transparency from brands that promote skin health.
Topicals is aiming to remind consumers that skin does not need to be smooth, pimple-free or wrinkle-free in order to be beautiful, and created a campaign that's both diverse and realistic. The photo images feature an unedited look into what real skin looks like, highlighting dimples, freckles, moles, discolouration and texture.
The brand's founder released this ad in the hopes of changing the conversation around what it means to have "good skin" reminding consumers clear skin shouldn't be the overall goal of skin health.
Image Credit: Topicals