The launch of Good Morning Supergoop! coincided with the start of Skin Cancer Awareness Month and the first campaign spot officially kicked off on May 3rd, also known as Melanoma Monday. In the style of a morning show, the sun care brand drives home its original mission statement, which is centered on getting people to wear sunscreen every day to fight skin cancer.
Although people know the importance of wearing sun care products daily, the brand chose a fun and playful way to get its message across. As Supergoop! president and CEO Amanda Baldwin describes, this was an intentional choice to "inspire and educate rather than scare or scold.”
The brand has also released “Wear Sunscreen” t-shirts, which help to support the Supergoop! MRA dermatology fellowship.