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Top 100 Cosmetics Trends in March

From Fresh Cosmetic Subscriptions to Co-Branded Nail Accessories

— April 4, 2021 — Fashion
These March 2021 cosmetics trends range from co-branded press-on nail lines to fresh beauty subscriptions.

A collaborative imPRESS and OPI press-on nails and nail color collection stands out as more consumers continue to social distance in light of COVID-19. "With salons temporarily closed, people are investing in products that help them create simple, polished beauty looks from the comfort of home," making this collection ideal for those looking to recreate professional looks themselves.

The Blockbuster Eyeshadow Palette from retailer Hot Topic is another notable example that is geared toward Gen Z consumers and Millennials with a flair for nostalgia. "The makeup palette includes 12 shades in all, which are each named after a different genre that one would've found in the namesake store when browsing the selection." Additionally, the palette's packaging resembles a Blockbuster VHS tape sleeve, helping to elevate the product's retro theme.
9.2
Score
Popularity
Activity
Freshness
100
Natural-Looking Organic Concealers
Natural-Looking Organic Concealers
The Rms Beauty "Un" Cover Up Has 16 Shades for a Flawless Look
<
99
Soothing Melting Balms
Soothing Melting Balms
Honest Beauty's Calm & Heal Melting Balm Features Allantoin & Mondo Grass
<
98
Cocoa Butter Grooming Collections
Cocoa Butter Grooming Collections
The Magic Grooming Collection Supports Beard Care for Black Men
<
97
Harmonizing Manuka Honey Masks
Harmonizing Manuka Honey Masks
Keys Soulcare's Harmony Mask Purifies and Moisturizes the Skin
<
96
All-Natural Detoxifying Underarm Masks
All-Natural Detoxifying Underarm Masks
The Happy Pits Underarm Mask Leaves Skin Brighter
<
95
Reef-Safe Green Tea Sunscreens
Reef-Safe Green Tea Sunscreens
The Alba Botanica Hawaiian Sunscreen Leverages Green Tea's Power
<
94
Overnight Wrinkle-Resisting Treatments
Overnight Wrinkle-Resisting Treatments
Shiseido's Benefiance Overnight Cream is Deeply Hydrating
<
93
Fast-Acting Eye Creams
Fast-Acting Eye Creams
Clarins' Total Eye Lift Promises a Visible Lift in 60 Seconds
<
92
Clean Smudge-Proof Mascaras
Clean Smudge-Proof Mascaras
Future Lash is a Smudge-Proof Mascara That Removes with Water
<
91
Lunar New Year Skincare
Lunar New Year Skincare
Dermalogica's Multivitamin Power Recovery Masque is a Limited Edition Item
<
90
Vibrant Plastic-Free Eyeliners
Vibrant Plastic-Free Eyeliners
Flavedo & Albedo's High-Performance Makeup Reduces Waste
<
89
Sake-Infused Body Lotions
Sake-Infused Body Lotions
Cocokind's Sake Body Lotion is Made with a Fermented Ingredient
<
88
Skin-Conditioning Antiperspirants
Skin-Conditioning Antiperspirants
Secret Derma+ Antiperspirant Has ProVitamin B5 and Derma-Shield
<
87
Minty Makeup Collections
Minty Makeup Collections
e.l.f. Cosmetics' Mint Melt Takes Inspiration from Ice Cream
<
86
Individuality-Inspired Makeup
Individuality-Inspired Makeup
Byredo's 18-Color Eye Shadow Palette is Called 'Prismic'
<
85
Holistic Purifying Skincare
Holistic Purifying Skincare
Solvasa's Golden Harmony Cleansing Mask is Paired with Mindful Breaths
<
84
Gentle Cucumber Toners
Gentle Cucumber Toners
BlueOrchidCollection's Fancy Cucumber Toner is Alcohol-Free
<
83
Vitamin-Rich Facial Oils
Vitamin-Rich Facial Oils
The Nectar by Monday Muse Contains Black Cumin Seed Oil
<
82
Felt Tip Brow Pens
Felt Tip Brow Pens
Sunnies Face's Lifebrow Micromarker Arrives in Four Colorways
<
81
Plant-Derived Plumping Lip Oils
Plant-Derived Plumping Lip Oils
iNNBEAUTY PROJECT's Cotton Candy Lip Oil Volumizes and Moisturizes
<
80
Foundation-Serum Hybrid Expansions
Foundation-Serum Hybrid Expansions
Super Serum Makeup Offers 30 New Shades
<
79
Magnetic Mineral Mascaras
Magnetic Mineral Mascaras
Benefit Cosmetics' They’re Real! Magnet Mascara Has a High-Tech Formula
<
78
Red Onion Face Creams
Red Onion Face Creams
WOW Skin Science Boasts an Unlikely Ingredient in Its Formula
<
77
Deep-Cleaning Eye Wipes
Deep-Cleaning Eye Wipes
Solvasa's Clarity Soothing Eye Wipes are Gentle and Purifying
<
76
Anti-Valentine's Lip Products
Anti-Valentine's Lip Products
about-face's Anti-VDay Collection Redefines Romance and Self-Love
<
75
Thursday-Specific Face Masks
Thursday-Specific Face Masks
The Precious Gold Vitality Mask Was Designed to be Used on Thursdays
<
74
One-Size-Fits-All Serums
One-Size-Fits-All Serums
The Thick Skin Serum was Designed for All Skin Types
<
73
Holistic Organic Skincare Lines
Holistic Organic Skincare Lines
NourisheTakes a Waterless Approach to Skincare
<
72
Mess-Free Mask Applicators
Mess-Free Mask Applicators
The White Charcoal Peel-Off Mask Has a Squeezable Spatula Tube
<
71
Accessible Gender-Neutral Haircare Products
Accessible Gender-Neutral Haircare Products
The New Odele Haircare Products Target Consumer Needs
<
70
Plant-Based Hand Sanitizers
Plant-Based Hand Sanitizers
Each & Every's Hand Sanitizer is Made with Four Natural Ingredients
<
69
Stackable Skincare Sets
Stackable Skincare Sets
Eve Lom's Begin & End Dual Pack Shares a Cleanser and Moisture Cream
<
68
All-Black Beauty Packaging
All-Black Beauty Packaging
The Make It Black Campaign is Changing the Definition of "Black"
<
67
Dreamy Soft Setting Powders
Dreamy Soft Setting Powders
Kosas' Cloud Set Setting Powder Promises "Actual Angel Skin"
<
66
Eye Color-Corresponding Shadows
Eye Color-Corresponding Shadows
Blessed Beauty Makeup's Palettes Help to Enhance Natural Features
<
65
Creamy Concealer Pencils
Creamy Concealer Pencils
The Face Pencil by Jones Road Can Be Used to Lighten or Darken Spots
<
64
Uplifting Retinol Eye Masks
Uplifting Retinol Eye Masks
Shiseido's Vital Perfection Refreshes and Uplifts the Eyes
<
63
Multitasking Skin Brushes
Multitasking Skin Brushes
The Skin Brush by Jones Road Disappears Products into Skin
<
62
CBD Bubble Bars
CBD Bubble Bars
Botanomancy by Lush Cosmetics is Infused with CBD Oil
<
61
Breathable Long-Lasting Makeup Collections
Breathable Long-Lasting Makeup Collections
Shiseido's Complexion Line is Breathable and Durable
<
60
Customized Two-Step Skincare
Customized Two-Step Skincare
O.W.N Uses AI to Create Personalized Day & Night Face Care Rituals
<
59
Chic Hyper-Moisturizing Serums
Chic Hyper-Moisturizing Serums
Salt by Hendrix's Stardust Tonic Should Be Applied Twice Daily
<
58
Dual-Ended Brow Markers
Dual-Ended Brow Markers
The True Feather Brow Marker Gel Duo is Infused with Mung Bean Extract
<
57
Supercharged Brightening Serums
Supercharged Brightening Serums
The Sulwhasoo First Care Activating Serum Formula is Data-Driven
<
56
Dual-Sided Depuffing Concealers
Dual-Sided Depuffing Concealers
The Even Better All-Over Concealer + Eraser Has a Blurring Sponge
<
55
Skin-Nourishing Solid Perfumes
Skin-Nourishing Solid Perfumes
The Solid Perfume Parijat is Infused with Mango & Mahua Butter
<
54
Weightless Jelly Moisturizers
Weightless Jelly Moisturizers
The Cooling Aqua Jelly from Dermalogica is Made for Oily Skin
<
53
Plastic-Free Multitasking Oils
Plastic-Free Multitasking Oils
The Superfuel Face, Hair and Body Oil Can Be Used Everywhere
<
52
Video Rental Retailer Palettes
Video Rental Retailer Palettes
The Blockbuster Eyeshadow Palette Features 12 Shades
<
51
Kid-Friendly Clean Care Products
Kid-Friendly Clean Care Products
Raw Sugar Kids Boasts Fun Scents and Wholesome Formulas
<
50
Co-Branded Press-On Nails
Co-Branded Press-On Nails
imPRESS Recreated the Top OPI Colors as Press-On Nails
<
49
Modern Maternity Cosmetics
Modern Maternity Cosmetics
Bloom & Blossom Makes Products Like Sleep Sprays & Shower Oils
<
48
Tinted Nail Glosses
Tinted Nail Glosses
& Other Stories' Nail Gloss is Like an Ultra-Shiny Lip Gloss for Nails
<
47
Sustainable Indigenous Skincare
Sustainable Indigenous Skincare
Epoch by Nu Skin Taps Into Ethnobotanical Wisdom
<
46
Paper-Based Deodorant Packaging
Paper-Based Deodorant Packaging
These Tom's of Maine Aluminum-Free Deodorants are Plastic-Free
<
45
Ultra-Nourishing Men's Cosmetics
Ultra-Nourishing Men's Cosmetics
The SheaMoisture Men Collection Targets Specific Needs
<
44
Mindful Wellness Skincare
Mindful Wellness Skincare
Cocoon Skin is Designed to Be Used with a Guided Practice
<
43
Whimsical Stick-On Makeup
Whimsical Stick-On Makeup
Face Lace Collaborated with Euphoria's Makeup Artist Doniella Davy
<
42
Stick-On Gel Manicures
Stick-On Gel Manicures
ManiMe's BHM Collection Spotlights Black Nail Artists
<
41
Lagoon Seawater Serums
Lagoon Seawater Serums
BL+ Taps into the Power of Iceland's Nutrient-Rich Blue Lagoon
<
40
Circular Beauty Brands
Circular Beauty Brands
Ace of Air Lets Customers Buy The Product & Borrow The Package
<
39
Earthy CBD Bath Bombs
Earthy CBD Bath Bombs
Lush Cosmetics' 4:20PM Bath Bomb Supports Rest, Self-Cafe and Mood Elevation
<
38
Drinkable Collagen Ampoules
Drinkable Collagen Ampoules
Soluderm Shares Skincare Solutions for Eating and Applying
<
37
Biodegradable Single-Dose Skincare
Biodegradable Single-Dose Skincare
Bolt Beauty's Capsules are Sold in Refillable Home Jars
<
36
Sustainable Personal Care Brands
Sustainable Personal Care Brands
Planet KIND by Gillette Helps Your Skin and the Planet
<
35
Mini Skincare Fridges
Mini Skincare Fridges
FaceTory's Skincare Fridge Ice Cream Series is Tiny Yet Full of Features
<
34
Chemo-Friendly Beauty Platforms
Chemo-Friendly Beauty Platforms
The C List Shares "Cancer-Kinder" Beauty Products
<
33
Sustainable Hemp Cosmetic Packaging
Sustainable Hemp Cosmetic Packaging
Non Gender Specific Debuts New 100% Recyclable Material
<
32
Caffeine-Infused Color Cosmetics
Caffeine-Infused Color Cosmetics
The Cafe Marc Collection is Inspired by Swirls of Coffee & Cream
<
31
Plastic-Free Skincare Balms
Plastic-Free Skincare Balms
Scence Makes All-Natural, Small-Batch Products in Paper Tubes
<
30
Fresh Cosmetic Subscriptions
Fresh Cosmetic Subscriptions
Lush's Fresh Service Delivers Freshly Made Products & Flowers
<
29
WOC-Owned Beauty Brands
WOC-Owned Beauty Brands
With Love, Imoni Offers Handmade, Luxury Skincare
<
28
Plastic-Free Lip Balm Packaging
Plastic-Free Lip Balm Packaging
The Eco Lips 'Plant Pod' Lip Balm Tube Has a Free-From Profile
<
27
Bearded Skin Exfoliators
Bearded Skin Exfoliators
DERMASURI Takes Inspiration from Ancient Eastern Beauty Rituals
<
26
Waterless Skincare Balms
Waterless Skincare Balms
SBTRCT's Moisturizing Facial Balm Nourishes with Shea, Rosehip & Squalane
<
25
Simple Luxury Skincare
Simple Luxury Skincare
Fior Shares Effective Plant-Based Solutions from Industry Experts
<
24
Easter-Inspired Bath Collections
Easter-Inspired Bath Collections
The New Lush Easter Collection is Now Officially Available Online
<
23
Positive Affirmation Kids Cosmetics
Positive Affirmation Kids Cosmetics
Dove Kids Care is Part of the Brand's Self-Esteem Project
<
22
Refillable Antiperspirant Cases
Refillable Antiperspirant Cases
Secret's Cases are Made with 100% Paperboard Packaging
<
21
Mask-Friendly Skincare Kits
Mask-Friendly Skincare Kits
The Maskne Edit by Glow Hub Tackles Breakouts, Redness & Irritation
<
20
Travel-Size Shower Powders
Travel-Size Shower Powders
Way of Will's Waterless Formulas are Eco-Friendly & Aromatic
<
19
Skin-Caring Cosmetic Capsules
Skin-Caring Cosmetic Capsules
Yumee is Leading the Next Generation of Chinese Beauty
<
18
Hands-Free Body Skincare
Hands-Free Body Skincare
Dew It Makes Hassle-Free Body Care Products for Busy Women
<
17
Refillable Antiperspirant Kits
Refillable Antiperspirant Kits
Old Spice's Refillable Cases Avoid Single-Use Plastic Packaging
<
16
Virtual Lipstick Apps
Virtual Lipstick Apps
Chanel's Lipscanner Lets Beauty Lovers Glean Inspiration from Daily Life
<
15
Art Supply-Inspired Cosmetics
Art Supply-Inspired Cosmetics
The Claropsyche Sketch Pad Palette Mimics a Box of Watercolor Paints
<
14
Detoxifying Underarm Masks
Detoxifying Underarm Masks
The Curie Clay Detox Mask is Made with Facial-Grade Ingredients
<
13
Hydrating Beauty Sleeping Masks
Hydrating Beauty Sleeping Masks
Shiseido's Waso Sleeping Mask Has a Gel Texture
<
12
Small-Batch Makeup Boutiques
Small-Batch Makeup Boutiques
Chromavis' Atelier Creates Products in Just Days and Weeks
<
11
Regenerative Skincare Devices
Regenerative Skincare Devices
Lightinderm Triggers Regeneration with Light & Encapsulated Serums
<
10
Tri-Phase Skincare Essences
Tri-Phase Skincare Essences
L'Occitane's Immortelle Reset Boosts Balance, Radiance and Strength
<
9
Reusable Accessory Bags
Reusable Accessory Bags
Ziploc and Janel Parrish Created Stylish, Semi-Transparent Storage Bags
<
8
Probiotic Breakout Supplements
Probiotic Breakout Supplements
Zitsticka's Skin Discipline is a Supplement That Targets Breakouts
<
7
Vegan Aloe Vera Brow Gels
Vegan Aloe Vera Brow Gels
Tinty Has Launched its All-Natural Vegan Eyebrow Gel
<
6
Multi-Sensory Solid Fragrances
Multi-Sensory Solid Fragrances
The Es·sence Collection Explores the Future of Fragrance
<
5
Frozen Cream Moisturizers
Frozen Cream Moisturizers
The Vue De Pulang Frozen Cream is Soothing, Hydrating and Tightening
<
4
Health-Focused Handheld Skin Scrubbers
Health-Focused Handheld Skin Scrubbers
The TAO Clean Cleansing Brush Comes with a Cleaning Dock
<
3
Virtual Nail Polish Salons
Virtual Nail Polish Salons
Essie on Hand is a Pandemic-Friendly Alternative to Swatching
<
2
Makeup Palette Rings
Makeup Palette Rings
Nail Artist Betina Goldstein Created a Wearable, Reusable Palette
<
1
Zero-Waste Deodorant Sticks
Zero-Waste Deodorant Sticks
Raw Sugar Deodorant is Packaged in Eco-Friendly Paper Tubes
<