These March 2021 cosmetics trends range from co-branded press-on nail lines to fresh beauty subscriptions.
A collaborative imPRESS and OPI press-on nails and nail color collection stands out as more consumers continue to social distance in light of COVID-19. "With salons temporarily closed, people are investing in products that help them create simple, polished beauty looks from the comfort of home," making this collection ideal for those looking to recreate professional looks themselves.
The Blockbuster Eyeshadow Palette from retailer Hot Topic is another notable example that is geared toward Gen Z consumers and Millennials with a flair for nostalgia. "The makeup palette includes 12 shades in all, which are each named after a different genre that one would've found in the namesake store when browsing the selection." Additionally, the palette's packaging resembles a Blockbuster VHS tape sleeve, helping to elevate the product's retro theme.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
