The newest addition to Kosas' tinted skin-care lineup is the Cloud Set Setting Powder, an ultra-fine pressed powder that's super soft, sheer and smoothing. Packed with skincare actives, the pressed powder promises to create "real-life dream skin" in a way that feels comfortable and takes away shine.
To make the most of the product, consumers are encouraged to use a tapered brush to sweep the product across high points like the forehead, cheeks and nose, or other spots as needed. Some of the key ingredients in the formula include shine-reducing bamboo stem extract, passionfruit leaf extract and Chinese peony to minimize the appearance of pores. Available in light shades like Airy and Breeze, as well as deep Velvety and Dreamy, Kosas' Cloud Set Setting Powder is said to help create "actual angel skin."
What's Driving This Trend
- Skincare-infused Makeup
- Opportunity for cosmetics companies to create innovative products with skincare benefits.
- Soft-focus Effect
- Opportunity for beauty companies to create products that blur imperfections and create a dreamy, angelic look.
- Multi-functional Makeup
- Opportunity for beauty brands to create makeup products that also provide skincare benefits and solve common skin concerns.
Who This Affects Most
- Cosmetics
- Cosmetics companies can use skincare-infused makeup to innovate and meet consumer demand for multi-functional products.
- Beauty
- Beauty companies can create innovative products that create a soft-focus effect and provide skincare benefits.
- Skincare
- Skincare brands can expand their product lines to include makeup products that solve common skin concerns and provide skincare benefits.
