The SheaMoisture Men collection has been announced by the brand as a range of products for Black males who are in need of a way to support the health of their hair and skin. The product range includes shampoo, conditioner, body wash and bar soap that is all formulated with high-quality ingredients to meet the needs of male consumers without any mineral oil, phthalates, paragons, sulfates or petrolatum in the mix. The product launch will also see a new commitment to Black men with a content series that's focused on their own stories and experiences.
CEO Cara Sabin spoke further on the new SheaMoisture Men collection saying, "SheaMoisture is proud to invest in and support Black men. Long committed to serving the women in our community, we are excited and humbled by the opportunity to now launch these initiatives. Understanding all too well the biases and challenges that confront our men, SheaMoisture is uniquely positioned to address and provide solutions specifically for them. With intention and purpose, we launch this effort and are hopeful for the impact we can have in our communities.”