Beauty lovers desire high-performance makeup that's empowering, fun to play with and supportive of self-expression, as well as products that are mindfully packaged to reduce waste. Sydney-based Flavedo & Albedo sets itself apart as a brand that makes products with these qualities, as its products are bright, expressive and free from plastic packaging.
The beauty brand's Bright Stripe Eyeliner is available in smooth, waterproof shades like Lavender, Chinotto and Gold that boast plastic-free packaging and an "infinitely recyclable aluminium lid." The ultra-soft wax-based pencils can be swiped across eyelids and waterlines to create high-impact color without snagging.
Determined to be a cosmetic brand that doesn't contribute plastic waste to the world, Flavedo & Albedo is online-only to guarantee plastic stays out of its supply chain.
Why This Trend Is Growing
- Plastic-free Makeup
- The trend of makeup products that come in eco-friendly, plastic-free packaging presents an opportunity for disruptive innovation.
- Infinitely Recyclable Packaging
- Developing packaging that is indefinitely recyclable will address the issue of waste in the beauty industry.
- Online-only Business Models
- In light of sustainability concerns, businesses can reduce their environmental impact by adopting online business models.
Industries Being Reshaped
- Beauty and Personal Care
- The beauty and personal care industry has the opportunity to innovate by introducing plastic-free packaging and eco-friendly products.
- Packaging
- Companies in the packaging industry can explore creating infinitely recyclable packaging that addresses concerns about waste.
- E-commerce
- Online-only businesses have the potential to reduce their environmental impact and earn customer loyalty by prioritizing sustainability.
