ATTITUDE's award-winning Oceanly Makeup Collection—the first makeup line to be EWG Verified—recently expanded to introduce Oceanly Eyeshadows with skincare benefits. Phytoglycogen is a key ingredient in the eyeshadow formula and it delivers lasting hydration. As part of an in vivo clinical study, phytoglycogen was shown to be 60% more moisturizing than hyaluronic acid after seven hours. Additionally, the skin-caring eyeshadows include seaweed to revitalize and restore skin suppleness.
The creamy formula made with over 96.3% ingredients of natural origin is sold in plastic-free packaging with an FSC Certified cardboard cap, biodegradable ink and a biodegradable protective layer. These forgiving formulas can be applied with a brush or a finger to achieve a fresh, powdery finish and color in shades like Pretty in Pink, Dusty Rose and Berry Bliss.
Key Themes Behind This Trend
- Skincare-infused Makeup
- Combining skincare with makeup, such as the inclusion of hydrating agents like phytoglycogen in eyeshadows, creates multifunctional products that benefit both beauty and skin health.
- Plastic-free Packaging
- Innovations in eco-friendly packaging, like the FSC Certified cardboard cap and biodegradable protective layers, cater to the rising consumer demand for sustainable beauty products.
- Seaweed-based Cosmetics
- Utilizing seaweed extracts in cosmetics offers natural revitalizing properties, which appeal to consumers seeking plant-based and ocean-derived skincare ingredients.
Where This Applies
- Beauty and Personal Care
- The integration of skincare benefits in makeup products addresses the growing market for multifunctional beauty solutions.
- Eco-friendly Packaging
- Increasing investment in biodegradable and sustainable packaging materials aligns with environmental sustainability goals and consumer preferences.
- Natural and Organic Products
- Rising demand for natural origin ingredients in cosmetics promotes innovation in developing effective skincare using plant-based components.
