Affordable Durable Eyeshadows

Yves Rocher's Lifeproof Eyeshadow is Powered by Cornflower

Yves Rocher's Lifeproof Eyeshadow is a long-lasting and durable eyeshadow that caters to the needs of those who want to be a bit more secure in their makeup look throughout the day or night. Offered in a variety of colorways—from the pearly quality of the Nude Pink to the earth vibe of the Kaki, this affordably color offers a high-intensity and high-quality color, powered by the inclusion of organic Cornflower.

Marketed as an easy-to-use eye shadow pencil, Yves Rocher's Lifeproof Eyeshadow boasts a creamy texture that ensures seamless application and adjustment. Due to its ingredient choices and formulation, the durable eyeshadow is purportedly resistant to sports, water, and tears.

Additionally, Yves Rocher promotes convenience by including a built-in sharpener in the design of its product.

Image Credit: Yves Rocher

Long-lasting Eyeshadows
Yves Rocher's Lifeproof Eyeshadow offers a high-intensity and high-quality color that lasts all day.
Durable Makeup Products
Yves Rocher's Lifeproof Eyeshadow is specially formulated to be resistant to sports, water, and tears.
Convenient Eye Makeup
Yves Rocher's Lifeproof Eyeshadow includes a built-in sharpener for added convenience.

Who This Affects Most

Cosmetics
Yves Rocher's Lifeproof Eyeshadow is a disruptive innovation in the cosmetics industry, offering long-lasting and durable eyeshadows.
Personal Care
Yves Rocher's Lifeproof Eyeshadow caters to the needs of individuals who want their eyeshadows to withstand sports, water, and tears.
Fashion
Yves Rocher's Lifeproof Eyeshadow provides fashion enthusiasts with a high-intensity and long-lasting eyeshadow option.
SCORE
6.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 96%
Freshness 23%