K-beauty brand Vue De Pulang sets itself apart with a Frozen Cream that's designed to solidify when stored in the freezer. The product formula transforms to a sherbet-like texture when stored at a low temperature for a few hours, but it may also be used as a soft gel cream after just an hour in the freezer.
The viral Frozen Cream boasts moisturizing and tightening properties, plus an especially soothing formula for those with sensitive skin. Powered by Icelandic water, bamboo, birch and white cedar sap, lemongrass extract and witch hazel, the product harnesses natural ingredients.
From skincare with cooling properties to skincare tools inspired by cryotherapy and skincare fridges, consumers are tapping into the benefits of cool, cold and frozen skincare to rapidly reduce inflammation, boost tightness and provide sensorial care.