Ilia is expanding on its Super Serum makeup to offer shades that represent 30 different skintones. The brand first grew in popularity following its light coverage foundation-serum hybrid. Equipped with SPF 40, this product quickly flew off the shelves after beauty gurus credited it with helping achieve a dewy glow.
Now, the super serum is available in multiple natural shades that are sure to help consumers achieve the desired look while protecting their skin from the sun's rays. In an official statement Ilia's founder ILIA Founder Sasha Plavsic explained that We approached the shade expansion thoughtfully, taking the time to work through a range of different undertones...The goal was not to just tack on more shades — it was to develop shades that make real skin look and feel like the best version of itself.”
Image Credit: Ilia