There are many anti-aging products that require weeks of regular use before results can be detected but Clarins' new Total Eye Lift sets itself apart as an instant solution. The all-in-one, anti-aging eye cream is designed to do what any good eye cream should—tackle dark circles, wrinkles, puffiness and more—but it also promises "a visible eye lift in 60 seconds flat."
Powered by ingredients of 94% natural origin, the anti-aging eye cream harnesses the power of Clarins' Lift-Smoothing Duo: organic Harungana extract and Cassie flower wax. The formula also boasts energizing caffeine, horse chestnut and organic guarana extracts to amplify the brightening and refreshing effects.
The product is packaged in an airless bottle made from recycled glass.
What's Driving This Trend
- Instant Eye-lift Products
- The trend of developing eye cream products that deliver instant results, providing an opportunity to target time-constrained consumers.
- Natural Anti-aging Solutions
- The trend of formulating anti-aging products with natural, organic ingredients as in the case of the 94% natural origin formula in Clarins Total Eye Lift, an opportunity for natural product-based companies to expand their anti-aging product lines.
- Eco-friendly Packaging
- The trend of creating eco-friendly packaging solutions using recycled materials as seen in Clarins Total Eye Lift, provides opportunities for innovative packaging material manufacturers to collaborate with cosmetic companies for sustainable packaging solutions.
Who This Affects Most
- Cosmetic Industry
- Clarins Total Eye Lift is a disruptive innovation opportunity in the cosmetic industry that offers a unique selling point of visible instant efficacy alongside its anti-aging properties.
- Natural Skincare Industry
- Clarins Total Eye Lift is a disruptive innovation opportunity that uses 94% natural and organic ingredients, making it an attractive product to target consumers searching for natural anti-aging solutions.
- Packaging Industry
- Clarins Total Eye Lift's sustainable packaging solution is an innovation opportunity in the packaging industry to develop eco-friendly packaging solutions in collaboration with cosmetic companies.
