After introducing Aluminum Free deodorants in recyclable paper tube packaging made of 90 percent recycled paperboard, Secret is introducing brand-new refillable antiperspirant cases. These innovative cases are the first antiperspirants of their kind to be packaged in a sustainable way by a major brand and they offer a simple swap for consumers who are looking to make more eco-friendly choices.
While consumers used to have to make compromises for single-use plastic packaging or reliable, long-lasting sweat protection, this solution is an easy-to-use and affordable entry into effective, sustainable alternatives. The refill starter kit boasts a suggested retail price of $10 and the refills are just $8 afterward.
The refillable cases are designed to be opened with a twist, like a lipstick tube, without being messy to use or take on the go.
What's Driving This Trend
- Refillable Antiperspirant Cases
- Refillable antiperspirant cases made of sustainable packaging offer consumers a simple, affordable, and effective alternative for eco-friendly choices.
- Sustainable Packaging
- Packaging made of 100% paperboard cut down plastic waste and still provide reliable, sustainable sweat protection.
- Aluminum-free Deodorants
- Aluminum-free deodorants in recyclable paper tube packaging made of recycled paperboard offer consumers an affordable, sustainable, and effective alternative to conventional deodorants.
Who This Affects Most
- Personal Care Industry
- Sustainable and refillable packaging options can disrupt the personal care industry by appealing to eco-conscious consumers.
- Cosmetics Industry
- Sustainable packaging options can add to the disruptive innovation in the cosmetics industry, popping into a sustainable future while attracting environmentally conscious consumers.
- Retail Industry
- Retailers can capture the needs of the eco-conscious consumers with innovative and sustainable packaging choice by stocking eco-friendly consumer products options.
