Thanks to its sustainable new refillable antiperspirant cases, Old Spice is making it easier for consumers to make sustainable choices without having to compromise when it comes to 48-hour sweat protection.
In the fight against plastic, tons of brands have created refillable deodorant packaging, including Old Spice, which launched Aluminum Free deodorants in recyclable paper tube packaging with 100% FSC certified paperboard. Now, the brand is introducing a waste-reducing option for antiperspirant. The starter kit introduces a user-friendly case that can easily be replenished as needed with the purchase of refills. Freddy Bharucha, SVP P&G Personal Care, says “By providing sustainable solutions for both antiperspirants and aluminum free deodorants at some of the most affordable prices on the market, we’re able to make sustainable choices a reality for more consumers.”