Indonesian brand Dew It creates body care products for active women who need simple solutions for nourishing their skin. Founder Rachel Lakhiani says, "The effort needed to take care of such a large part of your body felt incredibly time-consuming. It turns out that I am not alone."
Within the Dew It All Day Bundle, consumers will find "hands-free body skincare" solutions like the Dew It Body Water Oil, Body Polish and Body Silk. While the Body Water Oil is dispensed via a misting pump, the skin-loving Body Silk with rich, plant-based oils and butters can be smoothed over the skin with a brush. The last solution from the brand that saves hands from needing to come into direct contact with body care products is the Body Polish packaged in a roll-in applicator.
Key Themes Behind This Trend
- Hands-free Skincare
- Offering skincare solutions that minimize the use of hands and save time provides a disruptive innovation opportunity in the beauty industry.
- Body Care Bundles
- Packaging body care products in simple, easy-to-use bundles is a disruptive innovation opportunity that could make these products more accessible and appealing to busy consumers.
- Plant-based Skincare
- Plant-based ingredients in skincare products present a disruptive innovation opportunity for cosmetic and beauty industries to offer more sustainable and eco-friendly skincare solutions for conscious consumers.
Where This Applies
- Beauty Industry
- Beauty industry can benefit from incorporating hands-free skincare solutions into their product offerings, making skincare routines easier and more convenient for busy customers.
- Health and Wellness Industry
- The health and wellness industry can benefit from marketing plant-based skincare solutions to customers looking for eco-friendly, sustainable body care products.
- Consumer Goods Industry
- Developing body care bundles that cater to busy consumers' needs and provide easy-to-use applications, presents a disruptive innovation opportunity for the consumer goods industry.
