Lush's Fresh Service Delivers Freshly Made Products & Flowers
Laura McQuarrie — February 3, 2021 — Fashion
References: freshandflowers.lush & cosmeticsbusiness
Lush Cosmetics is offering its own spin on cosmetic subscription services by focusing on the utmost freshness. The brand delivers a selection of freshly made cosmetic products on a weekly basis, plus fresh flowers. The contents of the box fit into a letterbox-sized package, so that the process of receiving the delivery is as simple as can be.
For a fee of £35 monthly, subscribers get next-day delivery included, along with a selection of ultra-fresh products and cheery flowers. The new service was inspired by Lush's own Parisian Fresh shop, which prepares freshly made products and sells flowers on-site.
In 2019, Lush experimented with bringing flowers to select stores for Valentine's Day and now, customers can get access to the experience in a way that's more convenient than ever before. With Fresh, Lush notes that products should be used the day they are received, or ASAP.
For a fee of £35 monthly, subscribers get next-day delivery included, along with a selection of ultra-fresh products and cheery flowers. The new service was inspired by Lush's own Parisian Fresh shop, which prepares freshly made products and sells flowers on-site.
In 2019, Lush experimented with bringing flowers to select stores for Valentine's Day and now, customers can get access to the experience in a way that's more convenient than ever before. With Fresh, Lush notes that products should be used the day they are received, or ASAP.
Trend Themes
1. Fresh Cosmetic Subscription Services - There is an opportunity in the beauty industry to focus on ultra-fresh, personalized, subscription-based products delivered weekly to consumers.
2. Next-day Delivery - An increasing demand for faster shipping presents an opportunity for innovative retailers to provide next-day delivery services for their subscription-based products.
3. In-store Experiences - Brands can capitalize on the popularity of in-store experiences by offering subscription-based services that deliver freshly made products and fresh flowers to customers' doorsteps.
Industry Implications
1. Beauty - Beauty companies can create new business models by offering fresh, personalized products delivered weekly to subscribers.
2. Floristry - Florists can add value to their customers' experience by offering to include fresh flowers in subscription boxes delivered to their customers' doorsteps.
3. Retail - Retailers can differentiate themselves by offering personalized, subscription-based products with next-day delivery services and in-store experiences.
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