Lush Cosmetics is offering its own spin on cosmetic subscription services by focusing on the utmost freshness. The brand delivers a selection of freshly made cosmetic products on a weekly basis, plus fresh flowers. The contents of the box fit into a letterbox-sized package, so that the process of receiving the delivery is as simple as can be.
For a fee of £35 monthly, subscribers get next-day delivery included, along with a selection of ultra-fresh products and cheery flowers. The new service was inspired by Lush's own Parisian Fresh shop, which prepares freshly made products and sells flowers on-site.
In 2019, Lush experimented with bringing flowers to select stores for Valentine's Day and now, customers can get access to the experience in a way that's more convenient than ever before. With Fresh, Lush notes that products should be used the day they are received, or ASAP.