UK-based beauty retailer, Feelunique, recently launched a new personalized subscription box.
The Beauty Box will offer its customers the chance to select five products they'd like to receive monthly. The design of the subscription box is to let customers sample new cosmetic products before purchasing bigger sizes. Customers will get to choose from more than 180 unique products offered by Feelunique - whether it be skincare, haircare, fragrance, makeup, or body care.
The Beauty Box is a subscription-based product, however, customers can choose to purchase one box as a tester. This is the first fully bespoke subscription-based beauty box available in the UK and retails for as little as £14 a month. The UK subscription box sector is booming and Feelunique feels strongly its new beauty box is a market-leading initiative. The boxes come in three months, six months, and twelve-month bundles.
What Makes This Trend Stand Out
- Personalized Subscription Boxes
- Opportunity for other retailers to offer bespoke and tailored subscription-based services to their customers.
- Sampling as a Service
- Creating a sampling program for beauty products where customers can choose and try before they buy products can potentially increase brand and product exposure.
- Customized Product Selection
- Offering a wide selection of products for customers to choose from and curate their own subscription box can increase customer satisfaction and loyalty.
Sectors Adopting This
- Beauty and Cosmetics
- The customizable subscription-based service can be extended to other product types within the beauty industry such as skincare, hair care, and fragrance.
- Subscription Boxes
- The subscription box industry can benefit from incorporating personalization and customization into their services for increased customer satisfaction and differentiation.
- E-commerce
- Customizable subscription boxes can be a unique selling point for e-commerce retailers, potentially increasing customer engagement and loyalty.
