Marc Jacobs Beauty is speaking the language of coffee lovers with the new Cafe Marc Collection, which was inspired by swirls of coffee and cream. As well as featuring rich shades like Blacquer Coffee and Tantalize, the color cosmetics collection provides an energizing boost thanks to the fact it's actually infused with caffeine. Caffeine can be found in many anti-redness skincare products and as a skincare ingredient, it's especially beneficial for reducing puffiness.
The hero product in the collection is the Extra Shot Caffeine Concealer & Foundation, which shares the hydrating skincare benefits of ingredients like oat extract and five forms of coconut. The collection, which is set to officially launch soon, also includes the O!Mega x Palette for a compact way to apply bronzer, highlighter and blush on the go, as well as coffee-inspired shades of the Highliner Matte Gel Eye Crayon.
What's Driving This Trend
- Caffeine-infused Cosmetics
- The infusion of caffeine in cosmetics presents a disruptive innovation opportunity to create new energizing and anti-inflammatory skincare and makeup products.
- Coffee-inspired Beauty Collections
- Launching a coffee-inspired beauty collection provides a disruptive innovation opportunity to tap into the lucrative coffee lover consumer base.
- Dual-purpose Cosmetics
- Creating makeup products that also include skincare benefits, such as the hydrating and anti-inflammatory properties of oat extract, presents a disruptive innovation opportunity for the cosmetics industry.
Who This Affects Most
- Cosmetics
- The cosmetics industry has a disruptive innovation opportunity to develop new makeup products that include caffeine for an energizing effect.
- Skincare
- The skincare industry has a disruptive innovation opportunity to develop new anti-inflammatory products that include the energizing properties of caffeine.
- Coffee
- The coffee industry has a disruptive innovation opportunity to collaborate with makeup brands to develop coffee-inspired beauty collections that appeal to coffee lovers.
